Workaday programmers are turning to entrepreneurship to survive.
My CEO did it - and he’s kinda stupid - why can’t I?
Unfortunately, entrepreneurship is harder than programming.
Falsehoods programmers believe about entrepreneurship
- Build it and they will come
- Marketing doesn’t matter
- I just need to do a few social media posts regularly
- I can sell software for $20/month and make a living straight away
- My first startup will work
- My 7th startup will work
- It didn’t work straight away, I should pivot to a new idea
- I know what people want
- I know what people need
- Programming is harder than marketing
- Programming is harder than sales
- I don’t need to know who my ideal customer is
- I can launch a successful startup in an industry I know nothing about
- Buyers want to hear technical details
- Buyers want to hear about how great I am
- Quality beats volume
- Quality doesn’t matter
- I don’t need to know my CAC/LTV
This blog
I’m gonna put everything I learn in refuting these in this blog. I hope it’s valuable to you!